One analytics workspace that replaces your whole stack — live traffic on a 3D globe, heatmaps and session replay, behavior and funnels, company intel and real-user performance. Twelve lensed workspaces, roughly forty views, first-party and consent-aware, tenant-scoped to your company.
Live product Web Intelligence is a twelve-group workspace with roughly forty views — traffic, audience, behavior, heatmaps, funnels, conversions, company intel, site health, session replay and AI — all on real first-party data, all inside HQ.
Web Intelligence is not three charts — it is a twelve-group workspace with roughly forty views, each lens carrying its own sub-navigation of breakdowns: Overview, Live, Audience, Acquisition, Behavior, Heatmaps, Flows, Conversions, Companies, Quality, Replay and AI. Five live stat tiles run across the top — Active now, Visitors, Sessions, Avg. time and Bounce — and the whole thing snaps across five time ranges: Live, 24h, 7d, 30d and 90d. Pick one property or see them all combined. It is the traffic console, the heatmap tool, the behavior product, the company-intel tool and the replay tool — in one place, on your own data.
Live product A real-time globe shows visitors as live pings at their true geo coordinates — rotate, zoom, auto-spin — under a real astronomical day/night terminator computed from the actual subsolar point and refreshed every few minutes. Known visitors light up gold, anonymous teal, and the most recent ones radiate animated ping rings. Click a point and that visitor opens in the session timeline. When nobody is on, it stays a calm idle globe with a "no live visitors" state — never a fake ping.
Live product Known visitors come from your own first-party signal: a tracked link, a first-party cookie you set, or a form-fill matched to a CRM contact or lead inside your own tenant. Everyone else is enriched with geo (city / region / country) and, where lawful, company firmographics — shown with a stable anonymous id. We don't pretend to unmask every stranger by name; we surface the ones you can actually act on, straight into the CRM. Open any visitor for a per-visitor timeline — every event in order, with dwell and scroll depth — and jump straight to their Customer-360.
Live product A full first-party heatmap suite, captured on your own domain — no third-party tracker. A click map plots up to 400 real click points per page at privacy-safe coordinates (no PII), with rage clicks called out in red. A scroll-depth histogram buckets how far people get — 25, 50, 75, 100% — fed by real scroll milestones. And frustration signals surface where the experience breaks: rage clicks (three or more clicks within forty pixels in one second) and dead clicks (a click that triggers no change at all). A most-clicked elements view ranks the selectors and CTAs people actually hit.
Live product Behavior and flow lenses show what visitors actually do: top pages, landing and exit pages, on-page events, and an engagement view. The Flows lens builds a real path funnel — up to eight steps, ordered by visitor volume, with a drop-off percentage on every step so you see precisely where people leave — plus a journey view of top entry pages, top exit pages, and the path between them. Built from real journeys, not guesses.
Live product Define a goal as a key pageview, an event, or a dollar value — match a URL or call a one-line goal API on your site — and conversions track automatically. A Value view rolls up total goal value and the count of goals fired, ranked by goal. And attribution settles the "which channel deserves the credit" argument with five models side by side — first-touch, last-touch, linear, position-based and time-decay — across six channels auto-classified from UTMs and referrer: Direct, Organic Search, Paid, Social, Email and Referral.
Live product The Companies lens is the account-based capability built in: identify the company behind anonymous B2B visitors (firmographic, where lawful) and rank the accounts on your site by visits, pages and people. Lead scoring floats the hottest accounts to the top — companies and known contacts scored by engagement signals like pages viewed, scroll depth, return visits, high-intent pages and goal hits, with scoring weights you set in Company Admin and high-score accounts that can alert your team. The Leadfeeder/Clearbit-style ABM signal, on your own first-party data.
Live product A Quality lens turns traffic into a real-user performance monitor. Core Web Vitals — LCP, INP and CLS, plus FCP and TTFB — are measured on real visits and shown at the 75th percentile per page, scored green or red against Google's own thresholds (LCP ≤2500ms, INP ≤200ms, CLS ≤0.1, FCP ≤1800ms, TTFB ≤800ms). A built-in JS error tracker captures uncaught errors and promise rejections — message, source and line, no PII — ranked with the pages and browsers they hit. A slow or broken page surfaces right next to the traffic it's costing you.
Live product Turn on replay per property and the Replay lens becomes a session library — click a session and watch it play back: pageviews, clicks, scrolls and rage-clicks in order, with full page replay when capture is enabled. Privacy is the default, not an afterthought: text and inputs are masked unless you choose otherwise, and replay is strictly opt-in per property. The session list shows the visitor, geo, device, event count and time-ago, with a play button on each.
Live product The Audience lens is a full segmentation workspace. Build a saved segment from any attribute or behavior — channel, country, device, page, new vs returning, known vs anonymous — apply it across every view, or compare up to four segments side by side. A retention lens shows weekly cohort grids and a retention curve as the same visitors come back. New-vs-returning and known-vs-anonymous split tiles sit alongside full tech breakdowns — browsers, operating systems, device types — and geography down to country, region and city, all parsed coarsely server-side and PII-free.
Live product An AI lens turns the whole workspace conversational. Ask anything — "which pages convert best from paid search?", "what changed this week?" — and get an answer computed over your real metrics only, never a fabricated number. An Insights view auto-writes a short, plain-English summary of what's driving traffic, your best and worst pages, and one thing to do about it. And anomaly detection flags unusual day-over-day spikes and drops automatically, so a sudden change finds you instead of waiting in a chart. If AI is offline, it says so and points you to the computed lenses — never an invented "traffic up 30%" when there's no traffic.
Live product Dead-simple setup in Company Admin, a first-party beacon, and consent compliance baked into the architecture — not bolted on.
In Company Admin, add a name and URL. If you already own or already verified that domain for email, tracking turns on instantly — no snippet to install. Everyone else gets one line to paste into <head>, then clicks Verify; verification confirms on the first real beacon hit.
A single async first-party beacon captures pageviews and SPA routes, real engagement time, clicks with coordinates, rage and dead clicks, scroll depth, Core Web Vitals, JS errors, form field names (never values), UTMs, custom events and goals — batched and sent from your own domain.
Register as many sites and landing pages as you run. Switch between per-property views or see everything combined in an "All properties" view — all on one globe.
Per-property consent modes (Implied / Explicit / Off), Do-Not-Track honored at the door, and an IP-anonymization option on by default that drops the last octet and keeps geo coarse. A consent ledger records the basis for every event.
A property token resolves server-side to exactly one tenant and property — the beacon never trusts a tenant id from the client. Events are written append-only (a leaked token can't rewrite or delete history) and encrypted at rest. Your data never crosses to anyone else.
Per-property retention is configurable from 1 to 3650 days (default 365), and a view-permission gate scopes each property to Owners & admins, Managers & up, or All members.
Real-time and historical ranges (Live / 24h / 7d / 30d / 90d), top pages / sources / countries / devices tables, one-click CSV export, and a scheduled weekly email digest — every report tenant-scoped and real-data-only.
Every lens shows a real number or an honest empty state. The ingest always answers the same way and never reveals whether a token is valid, identity matching only ever uses your own first-party signal within your tenant, and no raw email is stored on a visitor row.
Twelve analytics workspaces, heatmaps and replay, company intel and a live 3D globe — built into HQ, not bolted on.
